Nearly 100 years ago, New Era began crafting men’s “Gatsby” caps in Buffalo, New York. By the 1980s, the company became known for its baseball caps, allowing fans to represent their favorite teams.
After decades as the official on-field cap of MLB, New Era expanded its influence across sports. In 2012, the brand became the official sideline cap of the NFL and, by 2016, the official on-court cap of the NBA — becoming the sole brand in sports history with exclusive headwear rights for all three major U.S. leagues.
Today, New Era is celebrated for high-quality team apparel, including fitted hats with iconic embroidered logos and vibrant jerseys for teams like Puerto Rico and the Dominican Republic. Shop New Era apparel online at Cool J’s.
