The brand Birkenstock first exploded in popularity in the U.S. in the 1960s and 1970s. Birkenstock sandals gained a following among the hippies and flower children of the era, who appreciated their unconventional look, supportive footbed, and comfortable fit.
Fast-forward to today, and Birkenstock sandals, or “Birks” as they’re affectionately known, are worn by everyone from students and healthcare professionals to tech workers and celebrities. The brand has introduced new variations of classic designs like the Arizona, the Gizeh, and the Mayari, switching up the colors, materials, and heights to offer fresh, stylish options that appeal to all tastes while maintaining the signature comfort that Birkenstock is known for.