What started in a small Bavarian town in 1924 has grown into one of the most iconic athletic brands in the world. Adolf Dassler founded Adidas with a vision to create footwear that athletes could depend on.
His dedication to helping athletes achieve peak performance has led to game-changing milestones, including gold-medal wins at the 1928 Amsterdam Olympics and iconic moments like Muhammad Ali and Joe Frazier battling in Adidas boxing shoes during the "Fight of the Century."
Today, Adidas is trusted by athletes, sports teams, and sneaker lovers worldwide. Known for its trademark three stripes, the brand continues to push boundaries in athletic performance and streetwear fashion with cutting-edge technology and stylish designs.
