Nearly 100 years ago, New Era began crafting men’s “Gatsby” caps in Buffalo, New York.
After decades as the official on-field cap of MLB, New Era expanded its influence across sports. In 2012, the brand became the official sideline cap of the NFL and, by 2016, the official on-court cap of the NBA — becoming the sole brand in sports history with exclusive headwear rights for all three major U.S. leagues.
Today, New Era is celebrated for high-quality team apparel, including fitted hats with iconic embroidered logos.